From day-to-day community management, to targeted campaigns, I have used social media across a variety of platforms for a range of clients. These include Greenpeace, ActionAid, British Association for Adoption & Fostering, and the Environmental Transport Association.
I lead mobilisation for the anti-fracking coalition. Producing regular social media content was a key element of this, responding quickly to breaking news stories around the subject. When George Osborne finally admitted that fracking wouldn’t lower energy bills, we seized the opportunity, putting out a Facebook post to help drive traffic to the coalition petition. The post was shared nearly 6.5k times and drove thousands of new sign-ups, making it one of the best conversion posts for the organisation at that time.
Case study: Forests
Social media was a key element in Greenpeace’s campaign against KFC, who had been accused of sourcing packaging from tropical rainforests in Indonesia. For Facebook I produced a range of content, including polls and macros. For Greenpeace UK I also organised an online Twitter Q&A with their Forests’ expert. In addition I supported Greenpeace USA in their live dunking of Colonel Sanders in a vat of dipping sauce. The event was promoted on a range of social media platforms. It was also live streamed on Facebook so that people around the world could watch the event unfold in San Francisco.
Case study: Hunger
I managed most of CAFOD’s social media activity around the Enough Food For Everyone … IF campaign. This included building up to the Big IF Rally in Hyde Park, where we asked supporters to donate a tweet or their Facebook status every Sunday. This grew each week on Facebook and Twitter, reaching its peak the weekend before the event. On Facebook this included 150 shares of our Donate Your Status post, a 100% increase on any other other post on Facebook in the three months leading up to the rally.
The momentum was continued on the day of the rally itself with live tweeting from the event, and shareable Facebook macros. There was also the opportunity for people not at the event to get involved by tweeting us their messages for the G8 leaders, which were written up on the onsite graffiti wall.