During the Arctic 30 crisis I wrote almost daily emails to Greenpeace’s most active supporters. The list grew to over 100k by the end and despite the high volume of correspondence, the emails had an average open rate of 38% and unsubscribe rates remained an at average of 02.% throughout. A full analysis of the Arctic 30 high volume emails can be found on the Mobilisation Lab website.
I helped support CAFOD and their contribution to the Enough Food For Everyone…IF campaign. This involved writing emails, social media posts and online news stories, including on the outcomes for hunger at G8 Summit in Northern Ireland.
I also produced the written content for From Poland to Waltham Forest, a digital story telling initiative that charts 150 years of Polish migration; contributed to Anti-Slavery International’s magazine, writing about human rights in the fashion industry; and contributed to the British Association for Adoption and Fostering’s blog by ghost writing personal testimonies of adopters and foster carers.
I produced and directed a short film for Shelter, as part of their Rogue landlords campaign. The film was viewed 40,000 times, smashing the target of 25,000. In addition, 72% of people watched to the end and 4000 went on to take action. Most importantly 29 local authorities signed up to the campaign to tackle rogue landlords in their area.
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As part of the London 2012 Cultural Olympiad I was commissioned to produce and direct a series of short films about the community arts events taking place in the Olympic borough of Waltham Forest. This included the Olympic Torch Relay and Godiva Awakes.
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The Ethical Fashion Forum wanted a short promo for their upcoming Source Summit event. I produced, directed and edited this for them, and it was distributed via social media and email.
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I have helped build a number of web pages, including for ActionAid. As part of the West Africa Food Crisis appeal I put together their main appeals page, including a slideshow and case studies. I also helped to create their Fundraise At Work page.