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26 AprTwo bits of tech I love
I’ve come across two bits of tech this week that I’ve thought have been really amazing. The first is a game, created by Little Loud for Channel 4, to highlight sweatshops in the fashion industry. It was developed in conjuncture with Labour Behind the Label, and aimed to engage young people with the issues in [...]
Read More ...07 MarIntroducing Script Shoot Cut
In 1997 I graduated from film school and decided I didn’t actually want to work in film. Well that’s three year down the drain then! Campaigning and social issues has always been at my heart and it just didn’t really seem to fit in. But then You Tube happened and the world of campaigning changed. [...]
Read More ...03 JanThe Polish are more than just builders
This Christmas I took a trip to Bletchley Park. It calls itself the Home of the Code Breakers, but it’s also the birthplace of modern computing. What I love about the place is that it was essentially run by a geeks, women and of course Alan Turing himself was gay. What I hadn’t known before [...]
Read More ...05 OctShelter’s Rogue Landlords campaign
This summer I’ve been working with Shelter on their Evict Rogue Landlords campaign. I produced this short video for them, which highlights the issues tenants have in getting local councils to take proper action on Rogue Landlords. It was a real pleasure to be working with them on this, and I’d encourage you to get [...]
Read More ...28 SepHail the rise of pranktivism
I’m very excited by the rise, or at least the increase in pranks with a social cause. I’m calling it pranktivism. If you haven’t seen it yet then definitely check out the Revolution Will Be Televised. It’s activism cleverly dressed up as comedy, getting it a prime slot on BBC3. Yes, that’s right, in between [...]
Read More ...24 SepThe ethics of photography in campaigns
Using photos to tell the story of your campaign on and offline can be very powerful. But how ethical is it all? There is something very compelling about a photograph. The one still frame can transport a complex issue into a single compelling message. After stumbling across some haunting photos of garment workers in Sri [...]
Read More ...23 JulRemember it’s our Olympics, so let’s claim it back
I’ve remain doggedly optimistic about the Olympics even in the face of the, quite frankly, horrific sponsors. But I understand why people feel fed up with all the sponsorship. Out of a total cost of £12 billion, corporate sponsors pay only £2billion, which mainly comes via LOCOG. Despite the small percentage they pay they have extraordinary rights. Not only do [...]
Read More ...02 MarWe miss you
A video went round on one of the many networks I belong to yesterday. It was a beautifully produced, moving film made by some students. It sparked some debate that I thought was interesting, and raised some questions about what campaigning and behavioural change is all about. The problem with the film is that although [...]
Read More ...06 JanA lesson from Sherlock about digital marketing
New Year’s Day saw the return of Sherlock, with the second episode coming up this Sunday. The acclaimed series by Steven Moffat is a triumph of BBC drama. The modern day facelift is done with careful thought and intelligence, and inadvertently conveys an important message about digital marketing. Last week we saw John Watson take to blogging. [...]
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