Monthly Archives: toommorelJanuary 2012
20 JanEco Tweet Up tickets now on sale
The Eco Tweet up brings together people who are interested in using digital communications to bring about social change around environmental issues. It’s run in association with Eurostar’s Tread Lightly campaign and is open to anyone interested in environmental issues. Previous attendees have included activists, campaigners, social entrepreneurs, CSR managers and PR and marketing specialists. The [...]
Read More ...13 JanHow not to do social media: VW vs Greenpeace
It never ceases to amaze me how badly some major corporations do social media. Time and time again they get it so wrong. I like to use these cases to illustrate to others what went wrong, and how it could have been so much better. Greenpeace have been running a campaign against VW for some [...]
Read More ...06 JanA lesson from Sherlock about digital marketing
New Year’s Day saw the return of Sherlock, with the second episode coming up this Sunday. The acclaimed series by Steven Moffat is a triumph of BBC drama. The modern day facelift is done with careful thought and intelligence, and inadvertently conveys an important message about digital marketing. Last week we saw John Watson take to blogging. [...]
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